There is great anticipation for Pontetorto’s new Tecnowear collection to be unveiled at Performance Days, which has required long and painstaking planning in both technical and stylistic terms. On the one hand, the pure technical matrix is enhanced, while on the other it is mixed with fashion content that has always been central to the Prato-based company’s offerings.

The Tecnowear collection, a true laboratory of experimentation, opens with a theme that has been very much in the news in recent months, that of circularity. And in particular an inner-circularity, that is, a process entirely within the company.

“Our company,” explains Marco Toccafondi, general manager of Pontetorto, ”during the process of finishing fabric, produces textile scraps of polyester and other fibers. This material, hitherto destined for disposal, is instead recovered, separated by color and cleaned of impurities and elastomers or seams, and reconverted into new recycled fiber for later weaving.

All processing steps are sustainable and allow for a fully recycled product. This idea, which partly reproduces the attitude of the companies in our area sixty or seventy years ago but with the most modern technologies, stems from the need to recover all textile waste not only from our company but also from the garment makers who in this case can avoid disposal expenses by allocating waste to us that will generate new 100% recycled fabrics.”

On the hybrid side, Pontetorto offers the novelties of the Tecnouterwear collection, the meeting point between sport and fashion. The most advanced textile technology applied to the historical heritage in wool processing generates a proposal in line with the most modern global trends, namely fashion and function. A current fashion, never shouted, with a technical heart that highlights its signs and dreams. The direction is that of travelwear, the prevailing trend in every corner of the planet that requires garments to be more technical without sacrificing a high fashion content. Among the fibers used are wool, hemp, and polyester recycled from end-of-life garments blended with noble fibers.